Social media is the most effective way to reach a wide range of candidates, which means you should use it to promote your company’s brand, culture, and values.
You can use social media to promote your company’s open positions by posting about them on your Facebook page or tweeting about them on Twitter. Consider including links in your posts so prospective employees can apply online from their mobile phones or tablets.
Use social media to post fun videos or other entertaining content to promote company culture. Your employees are part of your brand, so show off their personalities on Facebook, Twitter, and Instagram. These posts will humanize your company by showing that you are more than just another business — you’re a group of people who care about each other.